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Organizational data is all of the information which an organization
uses to represent it's structure and record its performance. There
are many different categories of organizational data all of which
are used as inputs to affect strategy and process. A few of the
more notable categories are:
- organizational structure data
- customer relationship data
- financial data
- external relationship data
- industry specific data
Organizational structure data such as working relationships within
and between business units provides valuable insight into potential
synergies, redundant operations, and organization's fluidity (flat
or deep hierarchy).
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Customer relationship data identifies attributes such as customer
satisfaction, customer acquisition rates, and customer loyalty
to name a few.
Financial data provides the means to objectively measure cost
and effectiveness of different marketing campaigns through product
revenue.
External relationship data can help determine the effectiveness
of partners and help in making decisions about the future of partnerships.
Most other data tends to be related more to an industry (manufacturing,
travel, financial services, etc.) and is closely tied to the execution
of key business processes.
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