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A differentiated process is one that is optimized to meet the
singular needs of a particular business unit, by staying close
to the needs of its products and customers. A differentiated
process better enables a business unit to outperform its competition.
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Business driven organizations
understand the processes in their portfolio, especially which
ones are standardized versus differentiated. Processes that create
unique, high value results for their customers are the ones the
organization should continue to cultivate and enhance. Processes
that don't add unique value can often be outsourced or purchased
in packaged software application.
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