Customer Impact
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Customer impact may be a qualitative or quantitative measurement of change that a customer experiences. Examples of customer-focused design principles that companies adopt to ensure that customer impact is maximized include the following:

  • “End results will be measured primarily in terms of the value delivered to the customer”
  • “We will always make decisions on behalf of the customer as long as it doesn’t violate our other corporate principles”
  • “We will base our solution designs on process performance and select among alternatives based on the best results for customers”

Adopting and rewarding actions that support these kind of customer-focused design principles is an important aspect of the process driven organization. Focusing on the needs of customers and high customer impact go hand-in-hand with creating successful Six Sigma infrastructure.


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