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Customer impact may be a qualitative or quantitative measurement
of change that a customer experiences. Examples of customer-focused
design principles that companies adopt to ensure that customer
impact is maximized include the following:
- “End results will be measured primarily in terms of
the value delivered to the customer”
- “We will always make
decisions on behalf of the customer as long as it doesn’t
violate our other corporate principles”
- “We will base
our solution designs on process performance and select among
alternatives based on the best results for customers”
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Adopting and rewarding
actions that support these kind of customer-focused design principles
is an important aspect of the process driven organization. Focusing
on the needs of customers and high customer impact go hand-in-hand
with creating successful Six Sigma infrastructure.
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